Case Study

New Age IVF Clinic

8-center fertility group, Maharashtra — from operational chaos to one operating system

Industry: Fertility Centers: 8 State: Maharashtra Live since: 2025
40%
Leads recovered from drop-off
₹1.6 Cr
Annual medicine margin recaptured
8
Centers unified on one platform
14 mo
Patient relationship arc, end to end
The Problem
Every center ran its own version of the truth

New Age IVF operates 8 centers across Maharashtra. Before IVFComputer, every center ran its own version of the truth: WhatsApp groups for patient follow-up, Excel for pharmacy inventory, paper intake forms, and five different EMR logins for a single patient.

40% of incoming leads were never followed up — not from neglect, but because no system existed to ensure it. Medicine margin was invisible. Coordinators spent their days being human routers.

"We had good doctors. The software was the problem."
— Medical Director, New Age IVF
The Solution
Live in 6 weeks. Across all 8 centers.
Week 1–2
Discovery
Mapped every workflow across all 8 centers. Identified 14 critical drop-off points in the patient journey.
Week 3–4
Setup
WhatsApp provisioned, user roles created, center configuration locked in. Historical data imported.
Week 5–6
Parallel Run
IVFComputer running alongside existing tools. Staff trained. Small patient subset live.
Week 7+
Full Go-Live
All 8 centers on one platform. Old tools decommissioned. No data lost.
The Results
From 40% drop-off to 8% — in 90 days

Within 90 days of go-live, the 40% lead drop-off rate dropped to under 8%. Live Triage routed after-hours WhatsApp messages to the on-call clinician, classified by intent — no more shared inbox chaos.

PharmacyOS surfaced ₹1.6 Cr in annual medicine margin that had been invisible. DelightOS logged 23 pregnancy celebration posts in Q1, each one driving referral inquiries.

8%
Lead drop-off after IVFComputer (down from 40%)
23
Organic social proof posts in first quarter
₹32K
Average medicine margin per cycle, now captured
6 wk
Time to full go-live across all 8 centers
"
IVF Computer didn't just fix our software. It gave us operational DNA — a way of running the clinic that doesn't depend on any one person remembering to do anything.
— Operations Lead, New Age IVF

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